How can the cart abandonment rate be reduced? Neo24 example

Low conversion rate, cart abandonment or small traffic at the site are just some of the problems that e-commerce market is facing. Which of these can be changed by running remote usability tests?

Neo24 is a major player at the e-commerce market. High brand awareness and numbers like 2 million completed orders can easily prove it. But even major players face problems. Together with Neo24 we’ve run a remote usability test.
10 users noticed 31 usability issues and 7 critical errors at the site. After the tests the shopping cart was completely redesigned. Has anything changed?

Find out for yourself!


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Małgorzata Traczyk

Graduate of University of Social Sciences and Humanities in Social Science of Internet Communication and Warsaw School of Economics in Product and Service Management. Currently, Product Manager in Uxeria. She used to work on mobile applications’ design and remote usability testing as a UX Specialist in Management Observatory Foundation. She is a member of the Usability (IAB) working group. Outside work she is a fan of travelling, cinema and a wide range of music.

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