Websites of the most innovative companies by Fast Company

Every year Fast Company publishes The World’s 50 Most Innovative Company list. The list consists of both major corporations and start-ups that make things ‘differently’, better, faster. Today we want to take a look at websites for some of these companies – in search of inspiration, curiosity, singularity.


So, let’s start:



1. Warby Parker- e-commerce

  • simple division based on women’s vs men’s glasses and eyewear vs shades
  • search filers are not intrusive, although clearly visible and always at hand
  • virtual fitting room for products

warby parker





2. Apple – product site

  • presenting the product through its users (gallery of photos taken with iPhone6)
  • motion design elements that give products the realistic edge

apple





3. Alibaba – e-commerce

alibaba





4. Google – search

  • simplicity :)

google





5. Instagram – social media

instagram





6. ColorOfChange – not-for-profit

color of change





7. HBO – product site

  • simple division into film categories
  • handy module with the most popular programs and schedule

hbo




8. Virgin America – e-commerce

  • easy search engine consisting of 3 fields
  • modern calendar display
  • moving away from stock graphics

virgin america




9. IndiGo – e-commerce

indiGo





10. Slack – product site

  • engaging form of communication – claim that highlights the informal, humane approach to business

slack





11. Houzz – e-commerce

  • large background photo that explicitly presents the subject-matter of the site
  • convenient way of browsing through products (using „related products”option)

houzz





12. Catapult – product site/corporate site

catapult




13. InVenture – corporate site

inVenture





14. Line – product site

  • presenting the product through its users

line




15. WeWork – product site

  • video used as a site background, in connection with the claim it explicitly presents the business approach

weWork





16. Gilead Sciences – corporate site

gilead





17. Tesla Motors – e-commerce/ product site

  • simple division into two main categories – car models overview and test drive
  • one of Tesla’s websites Go Electric, is based on the latest ux trend – one pager: large images, animations and presenting the product using storytelling method

tesla motors





18. Toyota – product site

toyota





19. Cree – corporate site

cree





20. Stripe – product site

stripe





21. Next Big Sound – corporate site

  • video used as a site background
  • emphasis on typography
  • storytelling
  • amazing use of animation to present labs

next big sound



22. DJI – product site/ e-commerce

dji





23. Eataly – e-commerce

eataly





24. Fuhu – corporate site

fuhu





25. Apricot Forest – product site

apricot forest





26. E la Carte – product site

e la carte





27. Panera Bread – corporate site

  • fantastic photos

panera bread





28. General Assembly – corporate site

  • emphasis on photos and graphics, moving away from stock images

general assembly




29. Ammunition Group – corporate site

ammunition group





30. Netflix – product site

netflix





31. Made In Kigali – coming soon :)

  • we’ll find out soon :)

made in kigali





32. Soundcloud – social media

soundCloud





33. Kickstarter – corporate/product site

  • video used as a site background

kickstarter





34. Wandoujia – product site

wandoujia





35. Gumroad – product site

  • innovative use of animation in the website claim
  • moving away from stock graphics

gumroad





36. Westfield Labs – corporate site

  • interesting ideas used in animation
  • non-generic way of presenting numerical data

westfield labs





37. AnyPerk – product site

any perk





38. American Giant – e-commerce

american giant





39. Revolution Foods – corporate site

revolutions food





40. Ikea – e-commerce

ikea




41. Samsung – product site

  • animations bring out the edge of products

samsung





42. Algramo – corporate site

algramo





43. 72andSunny – corporate site

  • emphasis on typography
  • large background image

72andsunny





44. Silver Crystal Sports – corporate site

silver crystal sports



45. Anki – e-commerce

anki





46. Perfint Healthcare – corporate site

perfint



47. Omada Health – corporate site

  • emphasis on graphics, moving away from stock images
  • non-generic way of presenting numerical data

omada health





48. El Mind A – corporate site

el mind a





49. Mark43 – product site

mark43





50. L’Oréal – corporate site

loreal


Innovation transpires in a variety of ways – by challenging the rules, motivating to action, developing the aspects of life that have been considered as standard, ground-breaking way of perceiving the world. What all these elements have in common is creating the future. Several companies that were included at the Fast Company list present all that also at their websites following the latest design trends.


Summarising the above list we can surely find several joint trends. Minimalism and individual approach to the user reign in 2015. Gradually, the generic style is taken over by personalisation. We can see less and less examples of stock photos at websites and great emphasis is placed on individual creation of icons, graphics and photos. Companies started to highlight pieces of information in customised ways – using videos, large background images, eye-catching typography, interesting data visualisations and animation. More and more often we can see the use of storytelling to present information.


We’re looking forward to seeing new innovations :)

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Małgorzata Traczyk

Graduate of University of Social Sciences and Humanities in Social Science of Internet Communication and Warsaw School of Economics in Product and Service Management. Currently, Product Manager in Uxeria. She used to work on mobile applications’ design and remote usability testing as a UX Specialist in Management Observatory Foundation. She is a member of the Usability (IAB) working group. Outside work she is a fan of travelling, cinema and a wide range of music.

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