80 creative 404 error pages

Page not found? The page you are looking for is temporarily unavailable? Page doesn’t exist?


Above messages all denote the “404” error page. The 404 page is a response code in HTTP telling the user, in effect, that they’ve clicked on a broken link – by accessing a broken link to the main page, typos in URLs or the URL does not exist any more. This is why it is important to design the 404 page in such a way that the page will not only show the standard error message. 404 should be transparent, legible and related to the content of the site. But most importantly, it should build a dialog with a user. This is why the page should include links and functionalities that will be directly usable e.g. main page, search box, engaging graphics. Custom, creative ideas can turn a typical 404 page into a successful and widely-known page that is remembered by the users.


We’d like to present the list of 80 inspiring 404 pages. Not all of them are perfect and include the necessary pieces. But all of them utilise a very unusual idea for the graphics or the message itself.



AirAsia
airasia 404 error




Alibaba
alibaba 404 error




Allianz
allianz 404 error




Asana
asana 404 error




Ask
ask 404 error




Asos
asos 404 error




Barbie
barbie 404 error




Bitly
bitly 404 error




Bloomberg Business
bloomberg 404 error




Bobbi Brown
bobbi brown 404 error




Chevrolet
chevrolet 404 error




Christian Louboutin
Christian Louboutin 404 error




Cnn
cnn 404 error




Dazed & Confused Magazine
dazed and confused 404 error




Desigual
desigual 404 error




Diesel
diesel 404 error




Discovery
discovery 404 error




Dodge
dodge 404 error




Dribbble
dribble 404 error




Fast Company
fast company 404 error




Fiat
fiat 404 error




Forbes
forbes 404 error




Fox
fox 404 error




Friskies
frieskies 404 error




Gumtree
gumtree 404 error




Heineken
heineken 404 error




HTC
htc 404 error



Ikea
ikea 404 error




IMDb
imdb 404 error




Imgur
imgur 404 error




KitKat
kitkat 404 error




Lee
lee 404 error




Lego
lego 404 error




Lonely Planet
lonely planet 404 error




Lush
lush 404 error




MailChimp
mailchimp 404 error




Marc Jacobs
marc jacobs 404 error




Marriott
marriot 404 error




Mashable
mashable 404 error




Medium
medium 404 error




Moleskine
moleskine 404 error




Museum of Modern Art
moma 404 error




Nascar
nascar 404 error




Nbc
nbc 404 error




New Balance
new balance 404 error



Nintendo
nintendo 404 error



Pepsi
pepsi 404 error




Pizza Hut
pizza hut 404 error




Prada
prada 404 error




Pret A Manger
pret a manager 404 error




Pringels
pringels 404 error




Ryanair
ryanair 404 error




Shutterstock
shutterstock 404 error




Skype
skype 404 error




Sotheby’s
sothebys 404 error




Spotify
spotify 404 error




Starbucks
starbucks 404 error




Subway
subway 404 error




Swatch
swatch 404 error




Taco Bell
taco bell 404 error




Tampax
tampax 404 error




The Body Shop
the body shop 404 error




The Economist
the economist 404 error




The Huffington Post
huffington post 404 error




The New Yorker
new yorker 404 error




The Next Web
the next web 404 error




The North Face
northface 404 error




The Telegraph
the telegraph 404 error




The Verge
the verge 404 error




Tide
tide 404 error




Trip Advisor
trip advisor 404 error




Tumblr
tumblr 404 error




Urban Outfitters
urban outffiters 404 error




USA Today
usa today 404 error




Vans
vans 404 error




Vogue
vogue 404 error




Volkswagen
vw 404 error




Weather
weather 404 error




Wendy’s
wendy's 404 error




Zappos
zappos 404 error

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Małgorzata Traczyk

Graduate of University of Social Sciences and Humanities in Social Science of Internet Communication and Warsaw School of Economics in Product and Service Management. Currently, Product Manager in Uxeria. She used to work on mobile applications’ design and remote usability testing as a UX Specialist in Management Observatory Foundation. She is a member of the Usability (IAB) working group. Outside work she is a fan of travelling, cinema and a wide range of music.

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